All we can say after watching this new advert from Honda is, “Whoa”. We knew Honda were talented at producing adverts and films, following their ‘R’ button video, and their famously renowned cog video — but we think this tops the lot.
Honda explains: “Ignition, our new out-of-this-world film, is inspired by Honda's daring spirit. The film pays homage to one of the boldest expressions of human curiosity and engineering endeavour: space flight. No other company has the heritage of engineering across as many categories: cars, motorbikes, robotics, aviation, and racing. Dare to do the things others only dream of.”