All we can say after watching this new advert from Honda is, “Whoa”. We knew Honda were talented at producing adverts and films, following their ‘R’ button video, and their famously renowned cog video — but we think this tops the lot.

Honda explains: “Ignition, our new out-of-this-world film, is inspired by Honda's daring spirit. The film pays homage to one of the boldest expressions of human curiosity and engineering endeavour: space flight. No other company has the heritage of engineering across as many categories: cars, motorbikes, robotics, aviation, and racing. Dare to do the things others only dream of.”

René Vermeer

Dutch, French, or just a Kiwi, René isn’t quite sure, but he does know he has a passion for Japanese vehicles like no other. A well-seasoned Gran Turismo player dating back to his single-digit days, René has a comprehensive knowledge of a wide range of performance vehicles and has owned more than 30 performance cars here in New Zealand, ranging from Nissans to Hondas. A lover of photography, you’ll find him either peeping under someone’s bonnet to snap a detailed shot, or on the side of the racetrack, perfecting his panning.