Americans of the ’50s era apparently liked their cars like their women — curvy and voluptuous. The new Mercury did not disappoint. Record sales were the reward for the new model, and buyers flocked to be seen driving it.

The new Mercury sported enough chrome to sink a ship, and the well-proven side-valve V8 had been uprated a little in power.

The appointments inside were just that, appointments. Again weight and bulk appear to be well down the priority list. The suicide rear doors provided easy access to spacious and comfortable back seats that came complete with armrests built into the sides. Think of an American doctor’s or lawyer’s waiting room of the era.

Check out our full story in the October issue of New Zealand Classic Car — grab your copy now:

Ashley Webb

Ashley Webb joined Parkside Media 10 years ago as Advertising Manager for the newly created NZV8 magazine. When the opportunity arose to work on New Zealand Classic Car magazine as Assistant Editor just over eight years ago, he couldn't resist the challenge and has worked on the magazine ever since, and is now the Editor of New Zealand Classic Car.
Ashley is passionate about most classic cars and has a particular interest in late ’60s US muscle cars.